With the number of technological changes that have evolved over the past several years, data management has become an effective tool that ag retailers and independent growers can use to enhance their farming operations. Unfortunately for most decision makers, data management is underutilized. Effectively managing data can be one of the most cost-effective ways to push yield potential while reducing input costs. Variable Rate Seeding is quickly becoming an effective tool, as growers search for higher yields and reduced input costs. Layering yield results with additional collected field data creates a valuable report that can be used for improved decision making.